The preview of the event (not only the preview time, but also the pre-interpretation, spoilers) Live Netherlands WhatsApp Number broadcast of events (online and offline live broadcast + timely report on the day) Review of the event (reinforces dissemination of key information in the event) The three-level communication channel + the third-level communication content, combines with the review of the previous event and the forecast of the next event, form a three-dimensional publicity structure, just like the performance of a drama in a TV series, maximizing the attraction of customers Pay attention and meet their expectations. Or take the example of an industrial automation company mentiones above: According to the key marketing events, plan corporate publicity and mesia PR, take the national summit in March and give a keynote speech as an example, integrate the communication channels and content, and add the plan for the whole year, you can get such a table :
The above is the style I designes for To B enterprise information dissemination. Simply put, it can be summes up in eight words: The theme runs through, and the three levels penetrate. The theme, that is, corporate strategy and annual strategy, is for information dissemination. The setting and dissemination of each event is to face customers and serve the theme. Then, with the help of three-level channels and three-level content, strengthen the structures publicity of each event, strengthen the expectations between events, form a three-dimensional information dissemination structure, and finally form a communication effect like a TV series. Here comes the problem again.
In fact, if we go deeper, we will encounter more detailes problems, such as: In the report of a certain event, how to plan a more attractive report theme according to the strategy and strategy, so that the information has its own dissemination power? In the next article, we will focus on this issue~Entering the trillion-dollar track, selling coffee has become the beginning of Xiaohongshu's group buying? Morketing focus on 2023-05-22 0 comments 1832 views 2 favorites 15 minutes Release your eyes, put on your earphones, and listen The irreplaceable value of a product manager is the ability to accurately discover and meet user neess, transform neess into products, and coordinate resources to promote product implementation and create business value. Recently, the official account of the local life business "Tuboshu" has become very active.