By analyzing the demographics of each platform, you can Special Data identify who uses which platform the most and who is interesting. From there you can focus your attention and budget on them. In other words, social media helps you locate your target audience. Difference 3: Content Type When it comes to content, SEO focuses on providing research-based information that answers a question or seeking knowledge from your audience, your buyer persona. The most popular content types are long-form content, blog posts, and web pages.
With social media marketing, content plays a different role. Its function is to generate emotions and at the same time generate engagement. The type of content for social media is generally short and visual. Both can be very useful when implanted correctly. Difference #4: Measuring results To achieve successful SEO metrics, you will need patience. Search engines need time to index your content and give you a good ranking. First, you'll need to establish yourself to gain credibility and rank at the top of search results. Therefore, SEO requires continuous effort to measure good results.