The importance of the logo for the success of your company

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seoexpart
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Joined: Thu Jan 19, 2023 11:08 am

The importance of the logo for the success of your company

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The logo is the visual identity of a company, being as important as the creation of the name. As it is one of the first impressions that the customer has, the logo is a great way to expose the brand's strategy through a visual representation. What is logo? As we have already said, logo is thevisual representation of the brand, which has the function of communicating, through colors, fonts, lines and icons, about the product or service offered, main characteristics of your company, brand strategies, among other information. In addition, the logo must always be clear and easy to remember. Discover the 3 types of logos: Textual logo: logos written only by text; iconographic logo: textual logo added to an icon or symbol; Cartoonized logo: textual logo added to a mascot. The logo will appear on all of the company's communication material, whether on stationery, on the website, email signatures, business cards or advertisements.

See too:Rebranding – The importance of knowing when to reposition your brand. Why is he important? Think of a customer you don't know or have never heard of your company, it will probably be through the logo that this first contact will occur. When viewing the symbol that Gambling Email List represents your brand, if the customer likes it, he may become curious and seek to learn more about the products or services you offer. Therefore, it is essential to have a brand and a visual identity , to create this initial link between you. In addition to these benefits, a good logo can: transmit credibility Even if it may seem expensive or non-essential for budding entrepreneurs, the logo is of great importance in conveying credibility to your client. It may not seem like it, but customers pay attention to a brand's visual communication, if they realize that you don't have this concern, they will believe that you don't care about providing a quality service either.

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See too:Endomarketing – Benefits, how to do it and examples. Generate differentiation in the market In addition, with the highly fierce competition in the market , it is necessary to createmechanisms to stand out, Is not it? In this sense, the logo can help you show how your company is different from the rest. Start by doing a market study, and get to know the visual identities of your competitors. To start differentiating yourself, you need to understand your competition and mark the lives of your target audience in some way. And then your company already has a logo? Get in touch with Projetual and ask your questions about how to carry out this process! we are in Facebook, Instagram and Linkedin!
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