Leading – aim to forecast the future state of affairs; Lagging – measures performance in relation to a pattern or existing trend. Examples of KPIs in various fields The use of KPIs is extremely wide. Every industry and even Spain Phone Number Data business can set its own key performance indicators. This makes them often very individual. They are extremely important in the case of direct sales, but not only. Typical KPIs in business include, for example,, average order value, work efficiency in the production process, number of complaints, value of waste, costs of transaction errors, energy consumption, number of telephone conversations with customers or average order processing time. Some companies also use the level of employee satisfaction or the number of reported defects as an indicator.
However, nothing prevents public administration from also measuring its effectiveness. Examples of metrics include the average time required to register a company or the duration of court proceedings.Examples of KPIs in various fieldsIn campaigns whose goal is reach or image building, the following are important, among others: click-through rate (CTR), which measures how often people click on the ad you see, which helps determine its effectiveness. CTR is calculated by dividing the number of ad clicks by the number of ad views. The chart shows a comparison of the last 90 days with the same period back. Example KPIs in internet marketing Marketing also has its effectiveness indicators. This may be the number of acquired customers, the value of inventories or the percentage of revenues from the sale of new products.