How It Affected CRM Marketing and What to Expect in 2023

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lisa511
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Joined: Tue Jan 24, 2023 10:24 am

How It Affected CRM Marketing and What to Expect in 2023

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In this article we will tell you how the crisis of 2022 affected CRM marketing and companies. How urgently I had to transfer all customer data from one system to another. Is it possible to say that everything has settled down, and what to expect in the CRM direction in 2023? Departure from the market of platforms of automation Due to the aggravated geopolitical situation, some ESP and CDP platforms for marketing automation have stopped working. The services, without warning, blocked access to the personal accounts of companies in which they stored customer data: databases of email addresses, information about behavior on the site, and communication indicators.

A complete surprise for customers was the freezing of all Russian accounts by the mail service Mailchimp. The American platform refused to cooperate with Russian companies without an official warning. Companies did not have time to log into their personal account to get access to email addresses and import the database. All platforms not registered in Russia were under threat. It was not clear whether they would continue to work on the territory of the Lebanon Phone Number List Russian Federation, impose restrictions or completely stop their activities in the country. Denis Golubochkin Chief Operating Officer The departure of services related to CRM marketing, marketing automation platforms, has become unpleasant. There, companies stored customer data: behavior on the site, communication indicators. The business had to move to domestic platforms.

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this is always a lot of work, like moving from one apartment to another, forced and fast. Each email marketing platform has its own characteristics, and it was not possible to transfer everything exactly from the previous one. For companies, the transition to a new platform has become an occasion to revise email newsletters and update the design. In general, evaluate the effectiveness of the channel, strategy and try to improve it. It was not clear how to talk to customers In the spring of 2022, companies have fewer communications. Brands slowed down communication with people, and it was a trend throughout the media space. TV channels suspended entertainment programs, brands removed games and mailing lists.
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