Topic clusters Future SEO goes beyond keywords

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ashraf9846
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Topic clusters Future SEO goes beyond keywords

Post by ashraf9846 »

Literally millions of businesses have realized that investing in digital marketing is a great deal. Consequently, there is a very considerable amount of new content on the internet each day. Just from blog posts, there are two million new contents posted every 24 hours! Parallel to this, the latest updates of the Google algorithm started to value more the quality of the content and the links within it than the occurrence of specific keywords. That is, developing content marketing work to become a reference and information source is increasingly important! In addition, experts have noticed that Google Spider is getting smarter. It not only scans the text, but reads it.

Interprets it and understands the context in which it is inserted. Does it seem like ranking well has become impossible? Nothing could be more wrong! There is an SEO strategy designed especially for this new reality: topic clusters. What are topic clusters? Topic clusters special data are an SEO strategy that ranks well by inserting quality content in the right context. The goal is to give your business a sphere of influence on strategic topics within Google. How is this context created? Simple: links! For topic clusters to work, it is imperative that there is a well-designed link building strategy involved, so that Google understands the relationship between the materials.

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Topic clusters How do topic clusters work? The structure of topic clusters is relatively simple: the basis is long content that addresses the strategic topic in an extensive way. The ideal is to divide it into smaller topics and, in turn, explained individually, in a more superficial way. This is called the pillar post. From this content, there are posts that break down these smaller topics, which are linked in the pillar. These are the clusters. At the same time that they are connected to the pillar, the clusters are linked to each other. It is as if the structure forms a circle, with the pillar post in the center. Consequently, Google understands that all content is interconnected.
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