What is B2C and how to focus your business

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Feroz
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Joined: Mon Jan 09, 2023 9:41 am

What is B2C and how to focus your business

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When defining a marketing strategy for an online store, the first thing to do is define the target audience for the campaigns. In this sense, we find two great types of businesses: B2C and B2B. On this occasion, we want to talk about B2C or Business to Consumer, what it is and how this system works. Also known as "business to consumer" , B2C is a commercial practice carried out by companies or businesses that sell to final consumers without intermediaries. It is a widely used strategy within e-commerce, being the brand the one that manufactures the product or provides services to customers directly. The acronym B2C that refers to Business to Consumer was used for the first time in 1979 by Michael Aldrich, who is considered the inventor of online shopping.

The fact that this model is frequently associated with online stores has to do with the fact that the Internet has made it possible to reduce the distance between South Africa Phone Number List brands and customers, creating a more efficient, global and immediate channel than the traditional sales channels used by physical businesses. Given what Business to Consumer is, there are three ways in which this model can be developed. These are: Direct B2C: It is when the company has its online or physical store and the customer can buy directly. B2C through intermediaries.

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Taking the above, one of the main characteristics of the B2C model has to do with achieving a direct relationship between the business and the customers. This also means that the attention that the brand can give to users is decisive for its growth and sales. Among the factors that characterize Business to Consumer businesses, the most important are. B2C stands out for directly appealing to the emotions of customers. Considering that it is a model where customers usually make purchases for their own consumption, the emotional factor to encourage acquisition is one of the most relevant.
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