You can also download your own copy of The Power of Data, our in-depth report packed with consumer research findings and key insights on how you can responsibly use data to build trust, increase value, and boost loyalty.Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed marketing engagement campaigns. The question, “Does this marketing initiative have the potential to succeed?” can be answered ten times over by companies who have access to the right customer data. It’s become imperative to have these insights, “The best engagement plans contain proven strategies. The initiatives Italy Phone Number List have to be tested, measured, and validated as successful before full implementation.” We can all learn from our failures, but isn’t it so much more exciting to build on our successes? The historical and predictive customer insights from the marketing automation platform ensure that your teams are spending their time on engagement campaigns and produce worthwhile end-results.
When teams understand that automation has greatly reduced the likelihood their hard work will be met with lackluster campaign results, morale goes up. Creative energy well spent behaves like an accelerant that fuels future initiatives. With the benefits of optimized campaigns at the forefront, your teams should be motivated by your organization’s implementation of marketing automation. So why aren’t they? At least, why aren’t all of them? More often than not, it’s your creative team that is having a harder time getting on board with the benefits of automation. MarTech’s article, “The marketing leader’s case for arming creative teams with technology” shares why this technology can be frustrating for some creative teams. “This (exasperation) is because the modern digital marketing environment has increased the demand for creative content.” The article’s author, Alex Withers, goes on to explain that the competency automation lends to campaign creation often comes with the counter cost of an increased production load for your creative team. “Business has augmented sales and marketing with sophisticated technology that’s boosted efficiency — but also increased the need for more content to match the swell in channels and nuanced stages of the buyer’s journey.
More accurate phone number list for your work
1 post • Page 1 of 1