The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) Think of a story, any story. How about Cinderella, for instance. If you remember it, what does that story bring up right away in your mind? If we examine the Cinderella story closely we see three basic elements … The sequence The suspense The roller coaster I argue that these same elements exist in every great story, and that it’s crucial that you write and use stories in your content marketing efforts as a way to differentiate yourself from the mass of mediocre media publishers out there. So how do you do it, particularly if you’re not a visionary like Walt Disney?
Let’s take a look at each Phone Number List of these three elements in the Cinderella story, and how you can use them to your advantage … 1. The sequence We have the daughter who’s mistreated and made to do menial work in the kitchen. Then there’s the other daughters romping about, having a great old time, doing what spoiled daughters do. These ladies fancy their romantic and social climbing chances with the prince. But things don’t go their way, and in turn, Cindy manages to get a fairy godmother. And blah, blah, blah. There’s a sequence of events building into each other here. But a good story must have some drama, some suspense. 2. The suspense Suspense follows us all around the storyline … Cinderella’s mother dies and she’s doomed to sleeping near the fireplace (which is how she gets the name, Cinderella).
But the fairy godmother appears from the blue — and suspense builds, because now Cinderella has a chance like everyone else. Will she make it? Won’t she? She does. And then, just as Cindy’s hitting it off with the Prince, the clock goes nuts and her life is miserable once more. What on earth is happening? What’s with this girl? Is she just going to be a loser? Yup, that’s all suspense. 3. The roller coaster Good times, then bad. Then good, then bad. Your story doesn’t have to swing wildly, but it helps to have contrast, because contrast changes the pace of the story. So, just as things are really yucky, along comes the knight in shining armour. Or, just as things are looking great, an avian flu threatens to kill the entire population. Cinderella’s fortunes seem to bounce up and down, which keeps the interest in the story.
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