which is definitely one of the most fun and comfortable aspects of working in digital marketing today. I will start with the most used. The Main Digital Tools to start your Business Digital tools to start your Online Business 1.- Google Alerts There is still no better phone database alternative than Google Alerts to review mentions of your brand, competitor or industry name when entering keywords, which is why it is widely used. Although RSS is not “in vogue” as it was more than 5 years ago, I still find there is no substitute for using it as a listening post for industry developments.
Many times I used Google Reader to categorize sites and stay up to date with the latest developments in digital. When Google pulled this because there was no revenue in it (Fail) I turned to Reeder on iOS for a while. I now recommend Feedly as it is the most popular for monitoring which posts are the most popular. Similar to the feature in PostRank that Google also removed. Although feed readers are not trendy, they are the most efficient way to scan the latest news in different categories. So if you don't use them, give Feedly out a try - my personal analysis shows it to be one of the most frequent referrers of smart indicators.