Does it have its own support team? Is the community that uses it active and publish updated tutorials? It is necessary to inform yourself about the available documentation, as they are the main troubleshooting tool for CMS users before resorting to an expert hand. 4.Ease of use There are CMS that do not require in-depth technical knowledge to maintain a website, as well as others that require a little more experience to be able to use them. It is essential to analyze if a company can delegate the care of the website to the Marketing professional or the editors, or if it is necessary to hire a programmer. 5.Customization tools available Does the company need a dynamic website, or is a standard frontend enough ? Does the CMS have a visual editor that is easy to use, or does it require HTML knowledge?
It is important to consider if the CMS has the customization tools (such as templates or plugins) that meet the objectives of having a web page. 6. CMS Features How much can be done with this CMS? Does it support all kinds of content formats? Can you receive comments and manage users without the need for a plugin? These questions are paramount phone database when choosing a CMS. You must choose one that is appropriate to the requirements of the company. 7.Indexing and positioning Does the CMS allow the categorization of the published content? Does it have plugins or extensions to take care of the SEO techniques of the content? Does it make it possible to optimize the loading speed? Does it allow the Sitemap.xml file to be created easily? These issues are essential for the proper performance of a website in search engines, as they reward sites built with a clear structure and short loading times. 8.Mobile adaptability Finally, given that the majority of Internet users use their mobile devices to make their inquiries, it is vital to ask yourself if the CMS and the theme that you are going to choose are responsive , that is, they adapt to any screen regardless of its size.
These 8 points are essential in choosing a CMS for a corporate blog, and in general for any website. conclusion For each project there will be a CMS that best suits its objectives and capabilities. The most important thing is to remember that every website requires maintenance, and it will be necessary to analyze whether the company is in a position to hire a programmer, or build its site on a CMS that facilitates this task. You can also see: 15 Steps to Create a Blog from Scratch About the author: This article was written by Érico Mafra , Content Marketing consultant. Related content: Facebook Twitter LinkedIn Pinterest WhatsApp E-Mail Guest Author This article was written by a professional with experience in strategy, marketing and business, who wanted to share his knowledge with the entrepreneurial community. Home » Marketing » How to choose a CMS for your corporate blog? 8 key factors to define the best leave a reply Your email address will not be published. Required fields are marked with *
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