The Community Manager can have a short life. Will it survive the age of artificial intelligence? The paradigm shift. On February 4, 2004, a paradigm shift began in the relationship with our clients . At that time, more than a dozen social networks had already been created . However, the launch of Facebook undoubtedly marked a before and after in the way we relate to other people. Large companies did not take long to realize that something was growing exponentially. It had such an amount of user data that it was going to have an enormous importance in the way in which companies related to customers.
This milestone was a boost for other networks that had started shortly before (such as LinkedIn) and opened the door for new network models (Instagram, Twitter, Pinterest, Snapchat, Qzone...). The Community Manager in the era of artificial intelligence The phone database proliferation of networks. It was so overwhelming that the world of work soon created the figure of the community manager, basically dedicated to serving and managing all those users who communicated with companies through this new channel. Along with the profession, the need arose to measure the work of these new figures and some of the chosen metrics were the number of followers achieved or the number of likes that a new publication obtained.
There are still companies and new entrepreneurs that measure the work of these professionals in this way. When looking to hire a community manager , they are asked how many posts they will publish per week, how many followers they will get and how many likes their products will have. Choosing the professional who will be the face of your company based on their cost per publication is something dangerous that can end up seriously damaging your brand and part of your capital, your network of clients. In this other post , you can find a few reasons to hire a community manager and some things that the ones you choose should have. I anticipate that attracting customers (not to be confused with followers) and getting them to monetize is one of them. Therefore, if done well, it is very beneficial for the company. Artificial intelligence and its relationship with people.
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