On the other hand, if you have already planned the structure of your infographic before selecting the template, you will know better how to choose one that suits what you need. Step 2: Choose data visualizations Whether you have a data-driven layout for your infographic or not, you should think about how to incorporate the use of numbers into your infographic. Numbers of any kind will facilitate the absorption of information and improve its flow, as you can see in the following infographic example. infographics You may also have more complex data, in which case you should choose charts and graphs that best share your information; Venngage has a ton of chart templates that you can use. See how the infographic below combines several different phone database chart types to share information about smartphone preferences. infographics You can use pie charts, area charts, scatter plots, word clouds, and bubble charts to explain a variety of information within a single visual. But remember not to be too diverse in the use of your graphics. Although there are many options, if you can illuminate separate data sets using a similar graph, stick with it. It can be fun to play around with a lot of tools, but it doesn't always look good in the finished product. Always remember that your infographic must be readable and coherent for your audience, mainly. Step 3: Choose your icons Icons are great graphic elements that evoke emotions and tell a story, often much better than a paragraph of text.
You can use the replacement tool in Venngage to swap one icon for another in the same place for easy replacement. Step 4: Customize your template Once you've included the facts, figures, and icons you need to comprehensively share the information with a reader, you can customize the template to your brand's needs. Small business branding is an important component in visual content marketing, which is why Venngage has a “Brand Kit” section where you can add your brand fonts, colors, and logos. These can be instantly added to any design you create on the platform. This is what the Brand Kit option looks like when you upload the Brand Kit details to the platform: infographics You can also manually change the colors from the sidebar if you prefer. Plus, you can add textures to the background and use Venngage's stock photo library to make your design more attractive, and if you want, you can upload your own images. Customizing the infographic will make it more like your brand's visual image. Instead of looking like a template, it will be an attractive design for your target audience.