Before starting to discover what an Instagram Reels is, how it can help grow a personal or brand account and how to get the most out of it, we have to tell you that all the features that Instagram or Facebook give us are great advances to be able to reach customers or potential audience for your social networks. Even so, it is important that you keep in mind that in order for these reels to give some kind of benefit, whether in followers or potential customers, we must have a clear and goal-oriented publication and communication strategy. Why do we say this? Because you can count on instagram reels or good content, but without having a clear objective, it is most likely that we will have very nice social networks, but that they do not reach the correct users or that interested people stop following us because they do not understand the purpose of the social network.
Well, once we are clear that we must always make use of functionalities with logic, we are going to start with what brings us to this blog. What is Instagram Reels? Reels are an Instagram functionality in video format with a duration of no more than 15 seconds. These phone database videos can be uploaded from your mobile's own gallery or generated and edited in the Instagram application itself. It can be a direct complement to your Instagram shopping . A great way to promote that we will see below. How is an Instagram reel different from IGTV? This question is repeated a lot, why do I need an instagram reels if I already have IGTV. Well, the difference is clear: Reels: 15 second short videos IGTV: Long Term Video In other words, if you want to do an hour-long Instagram live and save it, the only option is to leave it on IGTV. If you have a 3-minute video, the same thing happens as above.
On the other hand, if you want to make a short and easy video to share through stories, the best option is Reels. Benefits of Instagram Reels As we have been saying, reels are a great video option, but what benefits does it bring? Instagram Reels are a great option when it comes to impact and attention. Why? Well, a well-made video makes the user interested in it before a static image in most cases. In addition, as is well known, we only have a few seconds to capture the attention of a user on the Internet, so making a very dynamic video is a great option to keep the potential customer or follower interested. Since Instagram reels are short videos, people can watch them in their entirety without any problems. You can use it as content or directly as a teaser for an IGTV video or another slightly longer post. We hope that this post has clarified your doubts a bit, but as always, we are happy to answer any questions that may arise! Contact us ! If you want to know some trends of social networks this year or need help with social networks, do not hesitate to consult our Community Manager service.
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