It is the process we follow to leave a mark, footprint or signal that impacts others. Since the Internet exists, we reach many more people and we have to find a way to distinguish ourselves from others. The main objective must be none other than to generate trust and credibility. Therefore, developing a personal brand serves to be the preferred option over others, the chosen one. When are we going to need to develop a personal brand? It doesn't matter if we are freelance professionals, entrepreneurs, a renowned businessman or a person looking for a job, we need to distinguish ourselves from others in an environment like the current one, with such high competition. For example, we are observing that in the job search, the method of sending a resume by regular mail or delivering it on paper works in fewer and fewer cases. Social networks such as Linkedin have become very important,
being one of the main sources of employment, as well as the existence of a network of contacts. Therefore, in this world with so much competition, in which most professionals are overqualified, differentiating yourself from the rest is vital. Key points to consider when phone database developing your personal brand It is not about being the best at everything, something that on the other hand is impossible, but about analyzing and discovering what attributes it stands out for . There are no good or bad qualities, but this depends on what work we frame ourselves. For example, being very aggressive can be a good attribute for a profession such as a financial broker, however, it is probably not highly valued if what I am offering is to be a professional dedicated to caring for sick people or children. Being in tune with others is another notable point to keep in mind. Getting the other person to identify with you and creating an emotional bond can be extremely helpful. This harmony also allows generating the much-needed trust when building a personal brand.
If in a job interview I manage to create that affinity with the interviewer, finding, for example, common hobbies, I have a good chance of having stood out from the rest of the candidates. The Internet is a great ally, but sometimes we make the mistake of focusing solely on social networks as a means of making ourselves known. Although they are a very powerful tool, it is not the only one to take into account. It is not so important to have many followers, if they are not going to become my clients. You have to make the most of the Internet and create a website / blog that serves as a starting point for my personal Brand and with links to other media: whether social (Facebook, Linkedin), microblogs (Twitter), images (Instagram) or video (Youtube), always bearing in mind that what we show is consistent in all these "shop windows". Check out our article to learn about the latest trends in social networks. ¿A qué esperas para desarrollar tu estrategia de marca personal? Si necesitas ayuda con tu estrategia digital en Be Markethink te podemos ayudar. Contáctanos sin compromiso.
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