So the ad tag must appear at the beginning of the post or at the beginning of the video. Is it enough for an influencer to tag the company in a mention to indicate that the company is advertising without having to make it clearer that it is advertising. So as a company you should agree with the influencer how he or she will label Email Marketing List the marketing so that you are confident that the marketing will be conducted according to marketing rules. It’s not enough if the influencer writes “cooperate” after the company name. The influencer links to the company’s online store. Is it an advertisement? Yes When there is a commercial intention behind the link it must also be marked as an advertisement.
You should ask the influencer to insert a promotional tag before the link. The influencer contacted the company and asked for free products and offered to mention the company's products without paying. Is it advertising? Yes even if the influencer themselves initiates the promotion the company still has a commercial interest in the promotion which is why the promotion is advertising. If you have questions please ask If you are a member you are welcome to contact us for an evaluation of your marketing. Read more about the Consumer Ombudsman’s guidance.