Active evaluation. This is the phase of evaluating proposals, taking into photo retouching consideration the possibility of purchasing a product. Comparison . The consumer compares the various options, based on characteristics and brand, in relation to the product he intends to purchase. Impulse motivation to purchase . The motivational factor can be a discount, the frenzy associated with the imminent end of a promotional period, the launch of a new product or another marketing lever. Purchase The focal moment of the entire process. Post Purchase Consumer satisfaction must be expressed here. You might be interested in "How to use Smart content to find customers online" How to behave in relation to the Hankins Hexagon.
We therefore need to ask ourselves as well as answer how to apply this model to practice and, in particular, how to interpret the behaviors of our potential customers. Let's start from a data obtained from the first practical uses it is estimated that the most common paths within the Hexagon are repeated in % of the total cases . This is why it becomes very important for every Marketing Manager to have as much data as possible to highlight the dominant paths relating to their customers , to identify the most functional standard within the purchasing process. This, consequently, allows you to better optimize budgets for each individual campaign and maximize conversions.