Quality Score is only applicable

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There must be mutual trust, because when the client company indicates the activities to be carried out to the agency, the latter cannot be held responsible for the results. In addition to trust, it is important that there is transparency in communications, so that the client knows what the partner agency is doing, why it is doing it and with what objectives. Especially when there is no internal digital marketing department, it is good to explain, educating your interlocutors on a completely new subject. The fundamental signal, when evaluating the B2B marketing agency to collaborate with, is the belief that the success of the company also translates into success for the supplier.

Marketing agency If reaching an agreement on the activities to be carried out, the KPIs to wedding photo editing service monitor and the deadlines for obtaining results is difficult, the agency is definitely not the right one. Not all specialized agencies are the same and are suitable for every type of client, so don't panic and continue your search. This is not a waste of time but the best way to outline an effective strategy, listening to suggestions from colleagues in other departments. Much depends on how the potential supplier accepts the challenges.



Does your company want 1000 leads per month and the site currently generates 10? Surely a serious agency will tell you that you need to first of all work on increasing traffic, attracting quality prospects and then converting them into leads, reducing the objective to 1000 per month. To be realistic and achievable, the KPIs of this hypothetical case could be revised to an increase from 10 to 25 leads, in 3 months and not in 1, with a hypothetical increase in traffic from 1000 to 1500 visitors.