These changes could impact your Google Business

Description of your first forum.
Post Reply
Afrin123
Posts: 1
Joined: Sun Apr 09, 2023 2:59 am

These changes could impact your Google Business

Post by Afrin123 »

Although Google does not disclose the precise weighting of each factor, it is evident that with the rebalancing that began on November 30, 2021, proximity is gaining more and more weight. Profile business listing in local search (and those of your competitors).


We therefore strongly invite you to follow your local SEO Specific Database positions with a dedicated SEO tool to monitor this type of evolution. What to understand from this local SEO update While Google hasn't officially announced any changes to its local search optimization guidelines, the update doesn't change the company's local search goals, but instead focuses on improving the quality of local search results . In other words, it achieves this improvement by increasing the weight of proximity in its ranking .


Image

Previously, the relevance of a business listing to search terms played a bigger role in determining top rankings in local search results. Often this meant that the SERP returned a search result even though the business was not close to the searcher's location. By focusing more on proximity, this update helps to fight against optimizations carried out by SEOs who managed to trick the algorithm and get high in local SEO on searched keywords even if their location did not correspond exactly to the search requested.
Post Reply