In the past, it was possible to achieve

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rolako4714
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Joined: Sat Jan 21, 2023 3:36 am

In the past, it was possible to achieve

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Willo is live in 24hrs Willo product launch email Image source Electric toothbrush brand Willo builds the intrigue for its product announcement from the subject line. Extending an “exclusive invite” makes customers feel like they’ve been chosen to receive this email and are part of a select few. The simple headline (“The countdown has started…”) combined with a bold product image of Willo grabs attention and makes readers want to find out more. When the reader scrolls down, they find out why they’ve been chosen, along with the key information and a code they need to purchase on launch day.

Finally, there’s a video that introduces the product and covers the benefits for those who need a little more convincing. What you can learn from this email Use scarcity to convince and convert By giving recipients exclusive early access to one of only 1,000 units, Willo effectively uses the scarcity principle: the rarer the opportunity or product, the more valuable it is. “When something is rare, it’s alluring–true Whatsapp Number List whether you’re talking about precious gemstones or a pristine edition of the first issue of Action Comics (which introduced Superman). And psychologists have long known that if you can make a consumer good more desirable by making it appear rare.

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Via Science Daily It’s the same technique that convinces people to act when an airline announces that there are “only 8 seats left at this price”. If you want people to take immediate action, pushing a limited number of products, a limited price or a limited period can create a sense of urgency. It plays on people’s FOMO, as well as feelings of exclusivity and status. Take a look at our article on 18 Scarcity Examples that Can Boost Sales for a deep dive into the impact of scarcity and how to harness it. 7. Casper Subject line: You barked, we listened Casper product launch email Image source Casper’s new product launch email is an example of a brand that knows its audience.
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