The ten trends of the podcast for 2023

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hasinash
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Joined: Thu Jan 19, 2023 11:23 am

The ten trends of the podcast for 2023

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Where will podcasting go in After boosting its growth in Spain and Latin America for more than a decade, we anticipate the 10 trends that will mark the podcast sector in 2023 . It is clear that the podcast is one of the formats for information content with the greatest projection, and it will continue to be so for the next few years. In this context, we will close this year with more than 800M listeners, more than 5 million unique users per month, and more than 3M euros generated by our monetization programs. As a summary, in 2023 there will be a great personalization and specialization of content, especially in the field of information.

We also predict a professionalization of the sector, and as a podcaster you will be able to consolidate your profession through the monetization Sweden Phone Number List of your creations through subscriptions to access content and advertising, which will continue to grow. These are the 10 trends that will occur in the podcast in 2023 Learning, the main motivation. The audience is clear: according to data from the latest iVoox Observatory , of listeners listen to podcasts because they learn. This is also demonstrated by the success of a large number of independent dissemination podcasts such as Días Extraños , La Contra Crónica or Roma Aeterna which offer content that often falls outside the orbit of large platforms and media.

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The podcast listener has a medium-high purchasing power, is active at work and has a predilection for topics such as history, mystery or politics. Competition between platforms. If at the beginning of the podcast there were a few applications such as iVoox or Apple Podcasts, currently other large multinationals have arrived such as Spotify or Amazon Music, and even YouTube, which have boosted the growth of the sector. The offer is getting bigger and bigger, and we are facing a more personalized industry where platforms draw up their strategies to continue retaining listeners. A podcast for each type of listener. One of the main objectives for the next year will be the creation of content adapted to the needs of the audience.
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