Let's speak clearly! What is a webinar and what are its advantages? 1. What is a webinar? The term webinar tells us that we are facing a live video, which serves as an instrument for learning or self-training of a group or person. The experts who most use this virtual tool for teaching are those dedicated to imparting knowledge in the digital area, such as: web technology Social networks Digital Estonia Phone Number List marketing virtual events This does not mean that the use of webinars is exclusively for training in digital areas; There are professionals from all disciplines teaching virtual classes under this training. Webinars are in most cases free, because mentors use them to attract followers to their websites or blogs and boost their brand. Also, there are cases where you have to pay, generally private or paid webinars, are dictated by well-known and famous people, as Ismael Cal does in most of his online seminars.
Whatever the case, free or paid, they are intended to teach an online class, which allows interaction between the participants and the person who teaches it, with time slots set aside for questions and answers. In the case of the webinars that we receive in the format of a video to play, it is also a marketing strategy to position a personal brand or transfer mentorship through access to free content. Let's go for more! 2. What are the advantages of creating a webinar There are many benefits that Webinars offer to your company or personal brand, I am going to mention some of them as an appetizer of why you should venture into the practice of this interesting marketing strategy. In the Webinars you decide how your virtual class will be, you can choose the conditions that apply to the meeting, the topic to be discussed and absolutely everything about the setting and environment.