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Case Study: How Content Marketing Saved this Brick-and-Mortar Business At this point, we hope you’re seeing how content marketing can transform an online business into a runaway success story. It’s probably less obvious how you might go about doing that with a more traditional brick-and-mortar busin...

The 3 Core Elements of Good Storytelling (And Why Your Business Needs Them) Think of a story, any story. How about Cinderella, for instance. If you remember it, what does that story bring up right away in your mind? If we examine the Cinderella story closely we see three basic elements … The sequenc...

That’s the problem with discussions of social media ROI today. Unless your company ponies up for enterprise level social media management software, you’re left to use free or low cost platforms that offer little more than click tracking data. But it’s all you have, so you use the data to develop and...